Ad revenue optimization is how relevant ads are developed and presented to users. This process also uses data to test Ad layouts and Ad types to create the best user experience and drive your CTRs.
While mobile applications can produce a lot of revenue for app publishers (developers) and enterprises, you might be wondering how to boost average mobile app ad revenue. So, how exactly do apps make money? To provide you with ideas, here are some of the numerous potential ways to make apps more profitable.
Here are the best 13 Proven Ad revenue optimization methods.
1. Create a Positive User Experience
It is imperative to provide users with a great user experience since mobile users are impatient. When developing an app advertising plan, ensure that the app is fast and free of lags, as slowness is the quickest method to drive people away from the app. A positive UX will improve user retention, and DAU, and thereby mobile ad revenue can be optimized.
2. Create an Easy-to-Use UI Design
To keep users interested and to establish a loyal user base, the app should be simple to use and aid with onboarding new users. The app should also make it simple to find everything. Also, make sure consumers have enough tapping space. If the buttons are too tiny or too busy for consumers to tap on, they will rapidly grow annoyed.
3. Select Target Audience
The cost of CPM and CPC will differ based on the nation in which the target audience resides. The same holds for the demographics of an intended audience. So, if ad income is poor, it might be because the target audience is from an area with low eCPM and CPC or an age group with limited liquidity it will be a great way for ad revenue optimization.
4. Use a Variety of Ad Types and Formats
Ads in the app, whether text, picture, or video, can show banner ads, native ads, interstitial ads, or pop ads. Depending on the sector and intended demographic, some of these ad types may generate more advertising revenue than others. Hence, it is a good idea to test and evaluate their effectiveness. It is usually a good idea to embrace format diversity in apps since it delivers a better user experience and enhances click-through rate (CTR). Furthermore, advertisers will recognize the effort.
5. Optimize the Number of Ads served
Too many adverts within an app may lead the audience to quit, reducing revenue. Furthermore, Google may consider it a violation of Webmaster guidelines if there is more advertising than content. It is also good to note that marketers dislike getting crammed into a single page.
As a result, optimizing the quantity of shown advertising can go a long way, even if this means displaying only two ads on a single page.
6. Optimize the Ad Sizes
Though larger ad sizes benefit more ad revenue, users may not like having advertising occupy their screen real estate. Size selection is something that should get carried out with care. After all, a positive user experience will significantly influence the performance and ad revenue of the app.
Furthermore, the screen size of smartphones and tablets varies widely. Tablets are estimated to have a 2.7-time greater conversion rate than smartphones. So, if the app has a lot of tablet traffic, publishers could use this and significantly increase CPA (Cost per Action) ad sales.
7. Select the Appropriate Ad Placement
One of the causes for poor ad income for an app might be incorrect ad placement or bad timing. These blunders might result in low ad visibility and a drop in revenue. It is also critical to ensure that ad placements are visible and easily clicked by users.
8. Include In-App Purchases
While most app downloads are free, this does not mean that users will never be able to spend money within the app. In-app purchases allow publishers to generate as much revenue as possible from an otherwise free app while allowing users to connect directly with the product/service. In-app Purchases are always important for Ad Revenue Optimization to a great extent. The disadvantage of in-app purchases is that developers must tread a fine line between providing too many free options and providing too few features. So, keep that in mind when choosing this tactic of app monetization.
9. Make Use of Email Marketing
Incorporating email marketing into the mix may further engage consumers, optimizing app ad earning. Sending regular emails to the email list subscribers will remind users to return, whether for the latest update or product or to come back.
10. Make Use of Push Notifications
By utilizing push notifications, publishers can avoid online visitors quitting after a short period. Serving push notifications to app users can result in increased traffic and income.
11. Carry out A/B testing
Statistical analysis enables publishers to make the maximum revenue feasible by examining their own app data over time. Publishers can boost their revenue by A/B testing or split testing multiple ad sizes, formats, or even colors.
12. Gather and Analyze User Data
By analyzing app revenue analytics and other user data, publishers can optimize their app’s money generation. Data such as app revenue by region, app ad revenue by user, and user behavior can get used to discover what’s working and what isn’t and utilize that knowledge to develop an even better experience that raises revenue.
13. Use Ad Mediation
Mobile ad networks do not guarantee 100% fill rates. Working with only one ad network means that impressions may get unfulfilled, leaving potential revenue on the table.
Subscribing to ad mediation services with AdPumb can help achieve better and optimized eCPMs and assured 99.99% fill rates. AdPumb provides the best price per impression by linking with many ad networks via programmatic advertising.
App monetization, like any other factor, needs a well-planned marketing strategy. It is imperative to monitor the performance of the ads regularly. AdPumb works with the top Android apps in productivity, tools, and games categories and doubled their ad revenue by 200% with effective ad revenue optimization methods.
If ad revenue isn’t going as planned, it’s up to the publishers to troubleshoot the problem or hire a professional to solve it. AdPumb assists digital publishers in making the most of the advertisements on their applications. Contact us today to find out how AdPumb may help increase ad revenue and grow business!