mobile app ad revenue Calculator

AdMob Revenue Calculator 

Using KPIs like ad impressions and eCPM, use our Free Mobile App Ad Revenue Calculator to assess how much programmatic ad revenue you could (or should) generate. Determine your current ad revenue and what the improvements can be with AdPumb’s app monetization and ad revenue optimization technology on your side.

AdMob V/s AdPumb
Ad Revenue Calculator
Current ad setup
Average monthly impression
Average eCPM (USD)
Total projected revenue for next 2 years (USD)
$3,352,247.19
Total projected revenue for next 2 years with AdPumb (USD)
$3,352,247.19
Your revenue increase with
AdPumb (USD)
$3,352,247.19

How AdPumb Ad Revenue Calculator Works?

AdPumb’s Ad Revenue Calculator helps you forecast the revenue you might earn from your app traffic and/or the number of traffic required to achieve or reach a specific revenue or revenue target.

Our Ad Revenue Calculator is optimized for calculating revenue, app owners must enter the eCPM and the total number of impressions. Besides calculating ad revenue for apps, we provide a free ad estimation on how much profit an app is making at present and how much it can grow with AdPumb.

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Ad Revenue Calculator Terminology:

eCPM (effective cost per mille): Also known as effective cost per thousand impressions, eCPM analyses ad monetization success based on revenue received per 1000 impressions.
Wherein “eCPM is Total Ad Revenue generated / Impressions multiplied by 1000” and Impressions are the total number of ads viewed by users on your app.

Read more on eCPM..

We’ve been working with AdPumb for over three years, and the programmatic ad serving is fantastic! Our firm took a thorough dive last year and discovered that AdPumb was ideal for us and our needs after researching companies that provide comparable services.
Chintan Shah
CricHeroes
It has been a pleasure to collaborate with AdPumb. Exploring different areas and aspects of ad serving, backed up by excellent account assistance, has improved our experience. Not only has our revenue increased significantly, but so has our whole experience as a publisher.
Basheer PM
Ryn VPN
The AdPumb SDK integration with our apps was perfect. AdPumb Dashboard is a lifesaver in that we get reports updated on the AdPumb Dashboard for clear and concise reporting. AdPumb has given us access to exchanges that we would not have been able to obtain on our own, and they offer a level of experience to header bidding best practices.
Areej Rahman
SPL VPN

Frequently Asked Questions on AdMob Ad Revenue Calculator

You may use an ad income calculator to determine how much ad revenue your app can generate from in-app advertisements. To get an estimate, enter your current ad setup, average monthly impressions, and average eCPM figures into the tool.

App revenue gets derived by multiplying the eCPM value by the total number of impressions.

Ad revenue from apps may range anywhere from 20$ – 200$ per day on average, and that’s a reasonable estimate for an app with only 1000 active users. Ad revenue gets determined by the eCPM value and impressions your app generates. Revenue can rise or fall in response to any of these metrics.

eCPM is the income paid for 1000 views and is one of the most vital KPIs in AdTech. Google AdMob income may vary depending on the user’s location, performance, ad placement, fill rates, and device kind. The eCPM (effective cost-per-mile) fluctuates by the country from which it originates. In India, the average eCPM ranges from 0.50 USD to 2.00 USD. Moreover, the eCPM varies by ad type; there are four sorts of advertisements: interstitial ads, banner ads, rewarded ads, and native ads.

AdMob gives a rough estimate of how much revenue you’ll make for every thousand ad impressions. Wherein the Total revenue / Impressions) x 1000 gives you eCPM.

Assume you have a total download of 1 million.
Assume you have 40% Daily Active Users: 40%, resulting in 400,000 DAU.
If one user views two ads daily, the total number of ads viewed is 400,000*2, which is the total number of impressions.

Revenue/day = If the eCPM is $0.01, the revenue generated is $8000.

Assume you have a total download of 500k.
Assume you have 40% Daily Active Users: 40%, making a total of 200,000 DAU.
If one person views two ads per day, the total number of ads viewed is 200,000*2.

Revenue/day = If the eCPM is $0.01, 400,000*0.01 equals $4000.