13 Mobile Ad Revenue Optimization Methods

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Ad revenue optimization methods

Ad revenue optimization is how relevant ads are developed and presented to users. This process also uses data to test Ad layouts and Ad types to create the best user experience and drive your CTRs.

While mobile applications can produce a lot of revenue for app publishers (developers) and enterprises, you might be wondering how to boost average mobile app ad revenue. So, how exactly do apps make money? To provide you with ideas, here are some of the numerous potential ways to make apps more profitable.

Here are the best 13 Proven Ad revenue optimization methods.

    1. Create a Positive User Experience

    It is imperative to provide users with a great user experience since mobile users are impatient. When developing an app advertising plan, ensure that the app is fast and free of lags, as slowness is the quickest method to drive people away from the app. A positive UX will improve user retention, and DAU, and thereby mobile ad revenue can be optimized.

    2. Create an Easy-to-Use UI Design

    To keep users interested and to establish a loyal user base, the app should be simple to use and aid with onboarding new users. The app should also make it simple to find everything. Also, make sure consumers have enough tapping space. If the buttons are too tiny or too busy for consumers to tap on, they will rapidly grow annoyed.

    3. Select Target Audience

    The cost of CPM and CPC will differ based on the nation in which the target audience resides. The same holds for the demographics of an intended audience. So, if ad income is poor, it might be because the target audience is from an area with low eCPM and CPC or an age group with limited liquidity it will be a great way for ad revenue optimization.

    4. Use a Variety of Ad Types and Formats

    Ads in the app, whether text, picture, or video, can show banner ads, native ads, interstitial ads, or pop ads. Depending on the sector and intended demographic, some of these ad types may generate more advertising revenue than others. Hence, it is a good idea to test and evaluate their effectiveness. It is usually a good idea to embrace format diversity in apps since it delivers a better user experience and enhances click-through rate (CTR). Furthermore, advertisers will recognize the effort.

    5. Optimize the Number of Ads served

    Too many adverts within an app may lead the audience to quit, reducing revenue. Furthermore, Google may consider it a violation of Webmaster guidelines if there is more advertising than content. It is also good to note that marketers dislike getting crammed into a single page.

    As a result, optimizing the quantity of shown advertising can go a long way, even if this means displaying only two ads on a single page.

    6. Optimize the Ad Sizes

    Though larger ad sizes benefit more ad revenue, users may not like having advertising occupy their screen real estate. Size selection is something that should get carried out with care. After all, a positive user experience will significantly influence the performance and ad revenue of the app.

    Furthermore, the screen size of smartphones and tablets varies widely. Tablets are estimated to have a 2.7-time greater conversion rate than smartphones. So, if the app has a lot of tablet traffic, publishers could use this and significantly increase CPA (Cost per Action) ad sales.

    7. Select the Appropriate Ad Placement

    One of the causes for poor ad income for an app might be incorrect ad placement or bad timing. These blunders might result in low ad visibility and a drop in revenue. It is also critical to ensure that ad placements are visible and easily clicked by users.

    8. Include In-App Purchases

    While most app downloads are free, this does not mean that users will never be able to spend money within the app. In-app purchases allow publishers to generate as much revenue as possible from an otherwise free app while allowing users to connect directly with the product/service. In-app Purchases are always important for Ad Revenue Optimization to a great extent. The disadvantage of in-app purchases is that developers must tread a fine line between providing too many free options and providing too few features. So, keep that in mind when choosing this tactic of app monetization.

    9. Make Use of Email Marketing

    Incorporating email marketing into the mix may further engage consumers, optimizing app ad earning. Sending regular emails to the email list subscribers will remind users to return, whether for the latest update or product or to come back.

    10. Make Use of Push Notifications

    By utilizing push notifications, publishers can avoid online visitors quitting after a short period. Serving push notifications to app users can result in increased traffic and income.

    11. Carry out A/B testing

    Statistical analysis enables publishers to make the maximum revenue feasible by examining their own app data over time. Publishers can boost their revenue by A/B testing or split testing multiple ad sizes, formats, or even colors.

    12. Gather and Analyze User Data

    By analyzing app revenue analytics and other user data, publishers can optimize their app’s money generation. Data such as app revenue by region, app ad revenue by user, and user behavior can get used to discover what’s working and what isn’t and utilize that knowledge to develop an even better experience that raises revenue.

    13. Use Ad Mediation

    Mobile ad networks do not guarantee 100% fill rates. Working with only one ad network means that impressions may get unfulfilled, leaving potential revenue on the table.

    Subscribing to ad mediation services with AdPumb can help achieve better and optimized eCPMs and assured 99.99% fill rates. AdPumb provides the best price per impression by linking with many ad networks via programmatic advertising.

Conclusion

App monetization, like any other factor, needs a well-planned marketing strategy. It is imperative to monitor the performance of the ads regularly. AdPumb works with the top Android apps in productivity, tools, and games categories and doubled their ad revenue by 200% with effective ad revenue optimization methods.

If ad revenue isn’t going as planned, it’s up to the publishers to troubleshoot the problem or hire a professional to solve it. AdPumb assists digital publishers in making the most of the advertisements on their applications. Contact us today to find out how AdPumb may help increase ad revenue and grow business!

Frequently Asked Questions on Ad Revenue Optimization

Ad revenue optimisation is the process of enhancing the yield per active user through various methods such as floor pricing, mediation, in-app bidding, etc.

All this may be a frightening and time-consuming endeavour, and collaborating with a partner like AdPumb is the best method to guarantee that each obstacle receives the attention it needs. AdPumb will assist publishers in developing the appropriate ad revenue optimization methods to increase revenue by ensuring that all bases are covered.

You must regularly monitor the success of your advertising and stay at or near the top of the Google search page results. If your ad income isn’t working as planned, it’s up to you to troubleshoot the problem or hire an expert like AdPumb to discover a solution. There are several methods for publishers to enhance their app’s ad income. These are some examples:

  • Determine your target audience – The cost of CPM (Cost per mille) and CPC (Pay-per-click) will vary based on the nation in which your target audience resides.
  • Improve Content Quality – Advertisers pay for views or clicks, which necessitates a large audience and high traffic. And providing high-quality material is the most effective strategy to attract visitors.
  • Provide Dynamic Material – Pages with static content are unlikely to generate advertising revenue. Higher levels of engagement will result in more income.
  • Optimize ad sizes and the number of ads shown;
  • Use various ad types and ad formats
  • Monitor Ad Performance – Advertisements that the audience sees first have the highest CTR, and publishers seek to place ads with the highest CPC or CPM in the most appealing positions. Publishers must experiment to find that position.·  Select the Appropriate Ad Placement – If you’re experiencing low ad income, one of the causes might be incorrect ad placement.

Ad inventory may be optimized by:

  • Designing and testing alternative layouts
  • Prioritizing larger ad formats
  • Putting new user interface (UI) elements to the test to boost engagement (New UIs and interactions can persuade visitors to spend more time per session.)

AdPumb ad Mediation is a tool that allows you to display advertising to your apps from many sources, such as AdMob, third-party ad networks, FAN, and so on. AdPumb’s powerful Mediation feature helps you maximize your fill rate and increase your monetization by sending ad requests to multiple networks. Effective mediation ensures that you find the best available network to serve ads through in-app bidding, where the network with the highest bid wins your inventory, essentially presenting publishers with enhanced revenue.

Publishers may expect assured 99.99% fill rates and optimum eCPM values from AdPumb and its programmatic mediation. All this results in improving revenue. AdPumb’s programmatic ad-serving tactics ensure revenue growth since our in-app bidding methodology provides ad inventory to several sources that bid for the ad inventory. The highest bidder wins and serves the ad there. Compared to partnering with only one ad network, this ad-serving strategy, along with eCPM optimization and fill rate control, guarantees ad revenue growth.

Publishers may improve their ad income in a variety of ways. Typical approaches include:

  • Providing a seamless and good user experience – Making sure your app is speedy and free of latency will help with enhanced user retention and DAU, ultimately optimising and enhancing revenue.
  • Experiment with different ad forms and sizes, as well as placements.
  • Ad mediation – Effective ad mediation strategies include in-app bidding, which may provide publishers with optimal eCPMs and higher fill rates.

The measure eCPM, or Effective Cost per Mille, assists publishers in making sense of their in-app ad income.

eCPM = Total Earnings / Total Impressions multiplied by 1,000

For example, suppose you showed 100,000 adverts in one of your applications and generated $200 in advertising income. Plugging these figures into the preceding calculation yields an eCPM of $2.

The more testing you conduct, the more likely you will be able to strike the perfect balance between income creation and user experience. In addition to monitoring your app statistics, we recommend reading the Comments and Reviews about your app in the app stores – you’ll frequently get detailed feedback from customers about how they truly feel about your app and the whole ad experience. Once you strike a balance between generating ad money and providing a fantastic user experience, you will create a virtuous cycle that will result in favourable user evaluations, more downloads, and, eventually, more profits.

AdPumb may be the solution you’ve been looking for if you want to employ a specific advertiser’s mediation. When publishers do this, a fair auction gets ensured, and the advertiser who spends the most on ad impressions wins, which allows publishers to include more sponsors while still earning the best potential ad income.

Are you ready to optimize your ad income while also improving the ad experience for your users? Contact AdPumb now!

Once you’ve established a good user base for your app, in-app advertising is the natural next step. However, your budget may be limited before you bring in advertising dollars. Not every app revenue partner can or will perform the job, but the few that can and will do the work properly can raise your income by more than enough to justify the cost of their services. The bottom line is increased revenue, but there are additional significant advantages to bringing in a mediation partner like AdPumb as you set up advertising in your app:

  • Instead of manually integrating each SDK, you can have AdPumb handle it
  • Similarly, when integrating SDKs, you don’t have to bother about dependency management. AdPumb will manage all of your dependencies for you.
  • Compared to simple access to several DSPs, you have access to a plethora of demand with AdPumb, and increased demand equated to higher CPMs.

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