Why is Google AdMob Revenue Decreasing?
AdMob, a product from Google for App monetization, allows app developers to show ads from advertisers and earn money. There are several cases which cause the reduction in AdMob revenue from mobile apps. Here we are discussing the reasons for the ad revenue loss and the suggestions to avoid the reduction in AdMob earnings.
How Does Google AdMob Work
AdMob works by showing advertisements in your app. When a user clicks on one of these ads, you earn money. Advertisers bid on ad space in your app, and the highest bidder’s ads are shown to users. You earn revenue every time a user clicks on an ad.
AdMob supports various ad formats, including banner ads, interstitial ads, and rewarded video ads. Banner ads are small ads that appear at the top or bottom of the screen, while interstitial ads are full-screen ads that appear between app screens. Rewarded video ads are full-screen video ads that users can choose to watch in exchange for in-app rewards.
Setting up AdMob in your app is easy. First, you had to sign up for an AdMob account and create an ad unit for your app. Ad units represent the space in your app where ads will show.
Next, you need to integrate the AdMob SDK into your app. The AdMob SDK is a software development kit that allows you to show ads in your app. The SDK is available for both Android and iOS platforms.
Once you have integrated the AdMob SDK into your app, you can start showing ads and earning money. You can also use AdMob’s reporting tools to track your earnings and see how your ads are performing. Once you start getting revenue from the app you will concern more about revenue growth, also several cases affect the ad revenue decline. Here we are discussing the reasons which cause ad revenue decline and the suggestions to avoid such cases.
How Google AdMob Revenue Decrease
1. Reduced Ad Requests
A decline in ad requests can negatively impact your earnings if there is a decrease in app usage or changes in user behaviour. To mitigate this, strike a balance between ad frequency and user experience.
2. Low CTR
A dip in ad earnings may occur due to a reduction in users clicking on ads, resulting in a lower click-through rate. Ensure that the ads displayed in your app are appealing, targeted, and relevant to your audience to boost CTR.
3. Low Ad Fill Rate
A low ad fill rate occurs when there aren’t enough ads available to be shown in your app. This leads to a decrease in ad impressions and lower earnings. To avoid a low ad fill rate, it’s important to keep your app popular and engaging to attract a large audience. You should also work to maintain a good reputation and ensure the ads displayed are relevant and appealing to your users.
4. Invalid traffic
Invalid clicks or impressions that artificially inflate an advertiser’s costs or a publisher’s earnings are considered invalid traffic. This includes both intentional fraudulent activity and accidental clicks. Some examples of invalid traffic include self-clicks by publishers, repeated clicks from multiple users, ads with language that encourages clicks, and ad placements that result in accidental clicks. Additionally, the use of automated clicking tools, robots, or deceptive software is also considered invalid traffic.
5. Low eCPM
eCPM (effective cost per thousand impressions) measures the revenue generated per thousand ad impressions. A low eCPM may indicate that the ads being displayed in your app are not generating enough revenue. To improve eCPM, focus on providing a great user experience, attracting a large user base, and maintaining a good reputation. You should also consider using ad formats that generate higher revenue, such as rewarded video ads or interstitial ads.
6. Increased Competition
As more app developers and advertisers compete for ad space, this can lead to fewer ad impressions and lower earnings. To avoid this, provide unique mobile apps that offer valuable features to users.
7. Ad Blocking
When a significant number of users have ad-blockers installed, this reduces ad impressions and earnings. To increase ad revenue from AdMob, deliver a great user experience and avoid intrusive or disruptive ads that may prompt users to install ad-blockers.
Are you Facing Ad Revenue Decline from your app, think about an Alternate solution for AdMob for app monetization. AdPumb is considered one of the best AdMob alternatives with a guaranteed Ad fill rate and high eCPM, moreover, AdPumb guarantees 2x ad revenue. Integrate AdPumb SDK quickly and double your ad revenue. The AdPumb app monetization team is always ready to support you with integration and ad inventory management.
