What are Native Ads – Explained
Native ads are customizable formats that fit the app’s feel, looks, and function. These get blended…
Blog
What are Banner Ads – Explained
Did you know? The first ads published on the Internet were banner ads. Since banner ads…
Top 8 Factors Affecting Publisher’s eCPM
The revenue a publisher makes gets determined by a variety of factors. Some of these characteristics…
How to Fix the Issue Of AdMob Ad Serving Limit
AdMob Ad serving limit is an account-level restriction that limits the number of ads displayed by…
Best ways to Balance Ad Revenue with User Experience
It is no secret that some applications generate more revenue than others. Similarly, analytics may demonstrate…
13 Mobile Ad Revenue Optimization Methods
Ad revenue optimization is how relevant ads are developed and presented to users. This process also…
What is programmatic advertising, and How does it Work?
Anyone familiar with digital marketing has probably heard about programmatic advertising. After all, it’s one of…
Best Mobile Ad Formats and Types to Increase Ad Viewability
Do you know? 80% of all internet daily users appear either via in-app or mobile web….
Traditional methods for Optimizing eCPMs
Waterfall Mediation – Waterfall mediation is an aging advertising system that works as a yield optimization…
What is eCPM? How to Calculate eCPM
eCPM, or effective cost per thousand impressions – estimates the revenue for each thousand ad impressions….