Ad Load Time – AdMob vs AdPumb

The likeability and success of a mobile app depend on numerous measures which impact an app’s overall performance, which includes things like easy navigation, ad load time, appealing design, and easy accessibility. Success is determined by how effectively all components work together to provide the optimum experience to users.

The time it takes for a mobile app to initialize before the UI opens up and the app becomes actionable or clickable for the user gets referred to as app load time. It is the period that elapses between when the user launches the app and when the user begins engaging with the application. 

App speed is a measure of the app’s speed and quality of response. These two parameters are frequently combined and treated as a single measure. It is entirely dependent on the scope of the procedure and the requirements. You may calculate the app speed and load time by measuring the time (number of seconds) it takes your app to open.

Similar to app speed, ad load time is a factor that dictates the smooth functioning of the application.

What exactly is Ad load time?

Before an ad is shown to a user, a request is sent to the Ad Server to fetch an available ad to show. Once the ad server receives a request, it searches its database for a relevant ad to show based on user data and delivers the ad content and media to the app to be displayed to the user. In this context, ‘Ad load time’ refers to the time from when an ad request is placed to the Ad server till the point the ad content is delivered to the user’s device.

Regular AdMob integration vs AdPumb – What AdPumb do differently?

When you run AdPumb, it caches ads. Contrasted to regular AdMob implementation, this provides units with instantaneous ad load.

In addition, when an ad mediation stack gets used, ads that get poorly integrated and ad networks whose servers are not optimized for speed might impact ad speed. Although no ad network is flawless, some are less efficient than others in ad load times. Other factors, like ad placement tactics, can also have a significant impact on loading speed. All of these factors impact the average load time of your ads.

When these factors, load time and speed are left unacknowledged, it may lead to more harm than good.

Advantages of Instant Ad loading:

• Make the app load quicker
• Enhanced user experience, or pleased visitors
• Leads to better fill rates
• Revenue Growth

	AdPumb	Google AdMob
Inventory for both Mobile App & Games	✅	✅
Guaranteed Ad Fill Rate	99.99%	No Guaranteed Ad fill rate
Minimum Traffic Threshold	Min 10,000 DAU	No Threshold
Programmatic RTB (Real-time bidding)	✅	❌
Recommendation on Monetization Strategy	✅	❌
Policy Compliance Assistance	✅	❌
Dedicated account manager	✅	❌

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