How In Game ads with AdPumb is a Win-Win for Everyone Involved?
In game ads is frowned upon by many game developers and publishers. On average, people perceive that gamers find ads distracting, disrupting the user experience and that in-game ads result in attrition and revenue loss. This situation is not the case in reality. In game ads – if/when presented effectively by app monetization partners such as AdPumb – can be the solution you have been looking for all along. True, gamers may be irritated by the appearance of an ad. But for them, this annoyance is brief because they fully grasp their entertainment and game experience, understand that the ad is the price they must pay for this, and are okay with it.
When you combine in-game ads with the best in-game advertising partner – AdPumb – you get more than you set out to make in terms of KPIs, which is especially important today, given that global advertising spend on mobile gaming gets expected to rise from 61.6 billion US dollars in 2022 to 130.8 billion US dollars in 2025. Mobile gaming presently makes up more than half of global gaming market revenues.
On top of the obvious benefits of helping games generate more revenue, in-game ads can help:
- Enhance Brand Visibility
In Game ads can help brands gain visibility in advertising channels where competition is still low. And selecting the appropriate in game advertising format can help distinguish the brand from the competition and reach the target audience.
- Gather Analytical Data
In-game advertising can be an excellent way to collect specific data and expand customer knowledge. It is also possible to learn about the typical gamer profile and how much time your target audience spends playing games apart from other analytical data.
- Improve the User Experience
Ad units integrated into your game loop provide the best user experience. For example, providing users with free rewards such as coins in exchange for watching or interacting with ads at specific points in the game can make the experience that much more rewarding.
- Increase In-App Purchases
When combined with the right mobile game strategy, in-game ads can increase in-app purchases by 6x. Ad units that function as part of the in-game economy, such as rewarded ads, give users a taste of the IAPs provided and demonstrate the worth of in-game goods.
- Increase Engagement and Retention
Ads effectively incorporated into the game loop can help engage users and improve retention.
At AdPumb, we believe that effective utilization of in-game ads benefits developers, users, and advertisers. Developers earn the revenue they need to keep creating content they care about, users can keep playing their favorite games for free, which increases engagement and retention, and advertisers can acquire new users through targeted and relevant ads.
This way, in-game ads can be a win-win for everyone involved. For more on in-app ads and how to enhance the yield of your in-game ad units, visit AdPumb now!
