What are Native Ads – Explained

Native ads are customizable formats that fit the app’s feel, looks, and function. These get blended in and look native to the app. Best native ads do not appear like ads (unlike banner or display ads) to not interfere with user interaction. Mobile native ads deliver promotional material to app users without sticking out like a sore thumb. 

Before we go ahead and tell you in detail about the types of native advertising, let us also tell you that AdPumb, the best native advertising platform, offers a free consultation on selecting and customizing the native ad experience for your app. Apart from native advertising, they increase ad revenue with the best ad mediation strategies for other mobile ad formats such as rewarded, banner, and interstitial ads.

Here, we dive deeper into mobile native ads.

Native advertising will be worth $400 billion globally by 2025. According to some publishers in the US, native advertising is the second-best-performing channel for video campaigns. 

The top benefits of native ad campaigns are a less disruptive experience and better engagement for the user than other ad types. Although the best native ads seamlessly blend into the app content, there are a few telltale signs or native advertising examples that you can typically spot: 

• A video is marked – Recommended by
• Small icon – in the top right corner of the ad.
• The ad is marked as a Suggested Post
• The ad is marked – Recommended for you.
• The ad is marked – Sponsored.
• The ad features a sponsorship credit
• The ads block is marked as – Recommended Stories

How does a native ad get served?

• The Advertiser provides a URL, image, headline, logo, and so on (assets for the ad).
• The publisher creates an ad with an acceptable appearance for the context of each impression.
• The user notices a native ad that blends in with the surrounding content of the app.

As a publisher, you decide how a native ad is shown in your app code to your audience by adjusting ad components like body text, headline, image, etc. If you wish to implement custom renderings, then 3D animation and swipe gestures are allowed.

Best practices for best native ads

While various types of native advertising offer you the freedom to personalize the ad design the way you wish, there are a few general guidelines to keep in mind when choosing the look of your native ads.

Blend the ad design with the appearance of your app content

Use similar colours, fonts, and styles and align elements to create a consistent visual experience. Be aware not to crop or stretch advertiser assets. Native advertising platforms can serve you better with high professionalism.

Clearly indicate that ads are ads

Prevent users from mistaking your ads for app content. So, do not forget to add the icons that signify it as an ad. It is also important to note that visual cues like drop shadows and elevation help to distinguish native ads. The star rating, call to action, and ad badge is essential to distinguish it from other non-ad components.

Are you a publisher with the goal of providing an engaging user experience? Think about implementing native ads! They offer a less disruptive user experience essential for an app. Here, it is best to test various placements in your app to improve ad performance.

The success story of the Mindware app is enough to understand how beneficial native ads have been! Mindware app – created by Jack Cole, a clinical psychologist, decided to experiment with native ads by creating two native ad units. The first unit was added to the app’s frequently visited games list, whereas the second unit was placed in the app’s main menu and updated every 60 seconds. They employed the same colour scheme and typography as their app’s aesthetic.

As a result of this approach, the ads complemented the aesthetic and provided a cohesive user experience. Do you know? The CPM and CTR for the Mindware app increased by 600% and 6X, respectively. Place native ads strategically to maintain an engaging user experience and maximize revenue. Seek guidance and use the expertise of the best native ads platform. Customize to perfection, maximize to the best!