How to Fix Admob Ad Serving Limit

AdMob Ad serving limit is an account-level restriction that limits the number of ads displayed by an AdMob account. Limited ad serving impacts publisher profitability since fewer ads are presented to users, resulting in fewer clicks and less revenue. This limit gets imposed by Google to maintain the programmatic advertising ecosystem, for they go a long way to safeguard advertisers from fraud and offer a positive advertising experience.

Here, we will show what to do if AdMob ad serving gets restricted. We will also include tips on how to avoid this in the first place. This enforcement action imposed on publishers may be short, lasting around 30 days, but it might take longer in other cases.

5 Steps to Fix Ad Serving Limit on AdMob

When faced with limited ad serving, most publishers wait for the limit to get lifted. The great majority of instances appear to settle on their own within 2-4 weeks, with no extra measures done by the publisher. That may be a costly wait, and Google is unlikely to resume full service until they are confident there are no concerns. It is up to the publisher to take charge and remove the restrictions. Following are the steps to follow to solve the Google AdMob ad serving limit issue:

Inspect the account for hints

Check what the ad restriction alert says. Consider the particular words used in the alert for clues that can help reverse the block imposed, for several alerts might appear.

Examine recent on-site changes

Look if any ad units got relocated or for layout modifications that could have introduced issues.

Check traffic sources

Check if the app does not have a substantial amount of traffic that is not from individuals who are interested in the app content. If not, switch off or block any possibly harmful sources.

Look into the ad placements

Incorrect traffic gets frequently generated by unintentional clicks. Checking if there is enough space between adverts and other clickable elements on all popular device types will help.

Assess ads and CTAs

If the traffic originates from sources other than organic search, examine it objectively to see if there is anything about it that would bother advertising.

What can a Publisher Do to Circumvent the AdMob Ad Serving Limit Issue?

Safeguarding ad accounts can be carried out by verifying traffic quality and following the steps:

Do not self-click on ads on the app.
Do not pay for traffic that does not originate from Google Ads or a recognized ad partner.
Use the ‘set frequency capping app & ad unit’ option.
Do not share the app with friends or individuals in the immediate vicinity.
Improve and optimize Google Play app ranking to get organic traffic.
Allow the AdMob algorithm 30 days to evaluate and review the traffic.

Don’t want to deal with it all?

It’s no secret that ad serving has become increasingly complex in recent years. Invalid traffic/policy violations are only the latest in many difficulties for publishers. With no end in sight to site complexity, an increasing number of publishers are partnering with AdPumb – the only ad mediation partner – a publisher will ever require.

Why is AdPumb beneficial to publishers?

Aside from the numerous benefits that ad mediation offers publishers when Google fails to deliver advertisements in the app, the other Ads Network in AdPumb mediation will show their ads, and the publisher will generate revenue.

Frequently Asked Questions on How to Fix AdMob Ad Serving Limit

There are several approaches that you may take. You could confirm that your traffic sources are real and that you have followed AdMob standards – Google automatically updates and eliminates the AdMob account’s ad restriction.

If you are still experiencing ad-serving limits, as the last option, you could erase all ad Unit Ids from your apps and wait 7-15 days (or more) for the alert to go away.

Google may occasionally restrict the number of advertisements your AdMob account can display, which might be due to a temporary ad serving limit to analyse your traffic quality, or it could be due to invalid traffic issues in your AdMob account.

Google works hard to maintain an ad ecosystem that safeguards advertisers, publishers, and users from fraud and negative ad experiences. As a result, Google may occasionally enforce a limit on the number of advertisements your AdMob account may display. The account’s ad-serving restrictions must be due to issues such as invalid traffic or Google policy infractions.

Ad serving limitations are account-level restrictions that limit the number of ads displayed by your AdMob account. Limited ad serving impacts publisher profitability since fewer advertisements are presented to users, resulting in fewer clicks and less ad revenue.

How to Fix the Issue Of AdMob Ad Serving Limit