Google AdMob vs AdPumb; A Detailed Comparison

Google AdMob provides app publishers with an effective way to monetize their apps through in-app advertisements while also giving actionable analytics to maximize revenue. Similarly, AdPumb is an app monetization and ad mediation platform that assists app publishers in growing their app businesses by using scalable and successful techniques.

But how do you go about selecting the best app monetization platform? And which of these two is most suited to your needs as an app publisher?

To discover more, let’s look at the similarities and differences between Google AdMob and AdPumb. 

To assist you in making an educated selection, we will also look at the many sectors where Google AdMob and AdPumb are typically compared, such as profits, integration, KPI and optimization.

AdMob vs AdPumb; An Outline

AdMob is Google’s well-known mobile ad network that provides high-quality in-app adverts without interfering with your app’s traffic or creating new income sources. This advertisement network or ad network is limitless and works across platforms such as Android and iOS. As a result, there are even more reasons to choose AdMob. However, unlike AdPumb, the ad network employs a disguised and severe vetting method. Choose AdPumb the best Google AdMob Alternative for app monetization and ad revenue optimization.

Unlike other app monetization services that prioritize advertisers, AdPumb prioritizes publishers. However, AdPumb is not an ad network in and of itself but rather a programmatic advertising tool. As a result, publishers may retain control of their inventory while increasing their existing revenue stream.

	AdPumb	Google AdMob
Inventory for both Mobile App & Games	✅	✅
Guaranteed Ad Fill Rate	99.99%	No Guaranteed Ad fill rate
Minimum Traffic Threshold	Min 10,000 DAU	No Threshold
Programmatic RTB (Real-time bidding)	✅	❌
Recommendation on Monetization Strategy	✅	❌
Policy Compliance Assistance	✅	❌
Dedicated account manager	✅	❌

1. Earnings and Payments

AdMob pays out by wire transfer on the 21st of each month. The minimum winnings are $100. App creators can also collect payments via PayPal, ACH, or cheque.

AdPumb, on the other hand, pays on a NET30 basis, which means you will receive your profits 30 days after the end of the month. AdPumb accepts PayPal, wire transfers, and cryptocurrency payments. As a partner, you may pick how you want to get compensated. AdPumb also offers a next-day pay-out for a 5% fee, which improves your working capital and eliminates any credit risk concerns.

2. Minimum Traffic Threshold

Google AdMob has no minimum traffic requirement, so you may start utilising it to show advertising in your app as soon as you incorporate it. AdPumb requires publishers to have a minimum of 10,000 DAU.

3. Ease of Integration

To incorporate Google AdMob into the app and get advertising delivered, publishers will need to configure ad units inside the AdMob dashboard, connect it to the app (initialise AdMob, load ads, etc.), and work on it considerably more than AdPumb.

On the contrary, AdPumb integration is simple. Insert the supplied key into the Android manifest and call placements whenever needed inside your app’s code. After that, you may sit back and relax as advertising gets presented on the app.

4. Fill rates and eCPM

When comparing ad networks, the chief metrics are eCPM and fill rates. AdMob has higher eCPMs and fill rates than other ad networks. Furthermore, AdMob’s eCPMs and fill rates are consistent.

AdPumb, on the other hand, offers publishers better eCPMs and 99.99% fill rates, which is high compared to AdMob. AdPumb does this through tactics such as eCPM optimization, fill rate control and the provision of Ad demand from over 3000 domains independent of your location. More eCPM and fill rates equal increased income.

5. Optimization and Mediation

As an App monetization and mobile Ad network, Google AdMob offers Open Bidding and Ad Mediation. AdPumb, on the other hand, is an ad mediation service provider that helps publishers by providing robust mediation.

AdMob has limited optimization potential because floor setting and mediation must get carried out manually, and optimization requires a significant amount of effort from the publisher. In the case of AdPumb, autopilot mediation handles optimization, giving publishers peace of mind.

6. Ad Load Speed

A variety of factors influence ad load times inside an application, which includes, among other things, ad placement strategies, how advertising affects SEO, and app optimization. All of these factors have an impact on the average load time of your app. Compared to Google AdMob’s delayed load, AdPumb provides our clients with a rapid ad load.

Final Verdict

To sum up, AdPumb is a robust mediation network that gets highly recommended as you scale your app’s audience. You don’t want to limit yourself to AdMob and miss out on other ad networks and demand sources. Also, AdMob is great for getting started, but AdPumb is for more experienced developers trying to ramp up their earnings.

What exactly is eCPM, and why is it so important?

eCPM is an abbreviation for “effective Cost Per Mille.” The Mille component in Latin means a thousand, and the estimated part represents a comparison of real value to the predicted value. As a result, eCPM represents your total ad income produced per 1,000 impressions. As a result, the greater your eCPM, the more income you get from your ad units.

How can you raise your eCPM?

You have several options for increasing your eCPMs. These include: increasing traffic, optimising ad viewability scores, testing new ad formats, and improving user experience.

If you’ve done everything and are still obtaining low eCPMs, you might sign up for AdPumb programmatic ad mediation, where we’ll open the world of ads for you. We expose your ad units to 3000+ demand sources and have them bid on them. AdPumb programmatic mediation ensures you obtain the greatest possible eCPMs and a guaranteed 99.99% fill rate, increasing your income significantly more than Google AdMob.

Why does it take so long for Google advertising to load?

Many factors can contribute to poor app load times, but advertisements are the most common culprit. It is critical to keep the ad units in check if you want to optimize ad income and produce the maximum impressions without sacrificing user experience.

In comparison to AdMob, AdPumb offers our clients monetization strategy advice and optimization tips if they are searching for it. We ensure that your units are appropriately optimized to provide you with immediate ad load speeds.

My AdMob account has been suspended. Should I open a new account or stick with AdPumb?

AdMob brings about many numbers or restrictions and accounts getting suspended is not something that’s uncommon. AdMob may suspend your account due to a number of reasons. Moreover, it takes much more work and time to revert this suspension.

The thing about AdPumb is that you can quickly subscribe to their services by inserting a lightweight SDK into the code of your app. Our reports are open about where your inventory travels, and we pay you a net 30 regardless of the specific networks’ payment schedules. We provide higher eCPMs, fill rates, and, ultimately, more income! What more could you want?

What distinguishes AdPumb mediation from AdMob mediation?

AdPumb is a powerful mediation network that is highly suggested as you expand your app’s audience. You don’t want to limit yourself to AdMob and miss out on other ad networks and demand sources. Also, AdMob is great for getting started, but AdPumb is for more experienced developers with thousands of app instals.

Are there any AdMob alternatives that accept PayPal payments?

AdPumb offers PayPal, wire transfers, and cryptocurrency payments. As a partner, you may pick how you want to get compensated.

What exactly is AdPumb mediation?

AdPumb ad Mediation is a technology that lets you show ads in your apps from several sources, including AdMob, third-party ad networks, FAN, and others. By sending ad requests to several networks, AdPumb’s Mediation tool helps you improve your fill rate and boost your monetization. Effective mediation guarantees that you locate the best available network to display advertisements through in-app bidding, in which the network with the highest bid receives your inventory, resulting in increased income for publishers.

How is app revenue calculated?

The eCPM, or Effective Cost per Mille, metric aids publishers in making sense of their in-app ad revenue.

Total Earnings / Total Impressions multiplied by 1,000 = eCPM

Assume you displayed 100,000 advertisements in one of your applications and earned $200 in advertising revenue. When these statistics get entered into the prior formula, the eCPM is $2.