AdPumb Doubled Ryn VPN’s Ad Revenue
The Story of Ryn VPN
Ryn VPN essentially helps users access high-speed video streaming, secure HiFi hotspots, bypass firewalls and access voice and video calling services that do not work in the Middle – east. Ryn VPN is a Free & Secure app that allows you to connect to all platforms.
Ryn VPN is now one of the best VPN services in the UAE, with over 1 million downloads.
Without proper monetization strategies, Ryn VPN metrics – eCPM and fill rates were below par, and Ad revenue was low.
Challenges Ryn VPN faced before integrating with AdPumb
Ryn VPN sought to improve their Ad income without interfering with the app user experience. The Ryn VPN team were also searching for precise reporting data to assist them in making the best optimization options possible. The team had explored other Ad tech vendors in the past before finally making its switch to AdPumb. A frequent issue that needed to be solved was the complex and time-consuming setup Ryn experienced with other vendors and the low revenue associated with such vendors.
Why Ryn VPN Chose AdPumb
In their hunt for a more publisher-friendly Ad tech platform, the Ryn VPN team came across AdPumb through a Google search and decided to give us a shot to assist them in meeting their Ad revenue targets.
Ryn sought to expand the programmatic advertising wing with the right expertise and technology.
Ryn VPN goals while teaming up with AdPumb were:
How AdPumb Responded
To enhance impression-level Ad revenue, the AdPumb team deployed in-app bidding with premium techniques such as eCPM optimization and fill rate management. In-app header bidding enhances bid competition for Ad inventory by bringing premium demand from top-tier networks and exchanges.
The partnership has been nothing less than a resounding success in terms of revenue. With our solution deployed, Ryn VPN increased eCPMs of Interstitial Ads by 2x and Native Ads by 7X, with fill rates greater than AdMob. As a result, Ryn VPN revenue increased by 200%, and eCPM enhanced by 97%. Ryn VPN team also gained access to the reporting data required to make data-backed decisions.
“It has been a pleasure to collaborate with AdPumb. Exploring different areas and aspects of ad serving, backed up by excellent account assistance, has improved our experience. Not only has our revenue increased significantly, but so has our whole experience as a publisher.”
If you are looking for the finest Ad mediation provider that guarantees 99.99% fill rates and eCPM optimization to unlock your full potential, get in touch with us.