What Causes a Drop in Google AdMob Revenue?

Decreased Demand for Ads due to changes in the market or competition

Decreased user engagement or activity within your app.

Changes in AdMob's ad targeting algorithms.

Ad fraud or low-quality ads affecting user experience

There are several strategies that can help address an ad revenue drop in apps:

1. Diversify your Ad Networks

2. Optimize your Ad placements

3. Improve User engagement:

4. Find the Right Mediation platform for your App

AdPumb is the best suggestion for your app to boost revenue 

AdPumb assures revenue growth of 200% with 99.9% fill rate.