CPM = (Cost to the Advertiser / No. of Impressions) x 1000eCPM = (total earnings/total impressions) x 1,000.
CPM is the price that advertisers must pay publishers to get their content displayed in front of viewers.eCPM enables publishers to estimate future revenue effectively using indicative benchmark figures and previous campaign performance.
CPM = Useful Metric for Advertisers as this metric entirely depends on publishing costs.eCPM = Useful Metric for Publishers as this metric depends on revenue generated.
CPM helps raise brand awareness, discover best audiences, and get cheaper traffic.eCPMs help compare app performance to averages, and can apply to any other buying method such as CPA, CPC, etc.
High CPMs don’t always equal high ad revenue. Neither do they represent the total value of sold ad inventory.High eCPM indicates that the ads delivered on the app are effective at converting consumers.