User ExperienceThe last thing a developer wants to do when trying to make a rapid decision about a mediation platform is fight with an unruly user interface. As a result, it's vital to determine whether the solution has a clear, simple interface that the team feels comfortable working with.
When it comes to data and analytics, more is always better. Nevertheless, the degree of granularity of the ad mediation platform is also crucial since this is how a team will be able to fully slice and dice their data to understand their app's specific demands, audience, markets, and overall performance.
Finally, assess an ad mediation platform's SDK. While a smooth connection is crucial at initially, teams should also consider what it will be like to maintain in the long term.