Interstitial Ads: What are they? & How do They Work

[{"selector":"#anim-f7df521b-2ea6-4d0f-9ce5-d9cdd246ab65","keyframes":{"transform":["translate3d(-119.93569%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1ea8a69-f9b3-44b4-9b32-e3a331bc7e38","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a3d20ce-cf51-4d95-8a94-9f5daa8a0470","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Interstitial Ads

[{"selector":"#anim-03d24ab8-cae4-4e87-b9ea-9fcadbe78ce3","keyframes":{"transform":["translate3d(-116.91394%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c4d956d-261f-430c-bb8c-493c7772e7c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55942dc8-72dc-4dc9-bcd0-c0867080c7a9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-00718bb9-3663-4e7e-a180-eb0737a9a437","keyframes":{"transform":["translate3d(-118.95425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fc61484-6aee-4d5c-803e-0380fd712215","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62ff52c7-a95d-4713-a06c-f68f301ad244","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Types of Interstitial Ads

[{"selector":"#anim-d98fcb3e-1560-407d-bf46-77a882ac44f8","keyframes":{"transform":["translate3d(-119.64285%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a0d944a-e44f-46ad-9a70-9af888d8f078","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0959e10b-9cd7-4772-9b07-f810b37e5d2f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0d6ec0b0-2bf4-4cc5-9559-ae79c1c3c078","keyframes":{"transform":["translate3d(-118.24104%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a6dfab4-7c0a-4faf-97ed-684b2d82c274","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-985f2e1e-91e2-402d-bd0a-da4b8773d42f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] There are three types of app interstitial ads: video ads, image-text, and live ads

Why Use Interstitial Ads?

[{"selector":"#anim-46fd5419-a601-4ade-8fb8-0a5f0969cb59","keyframes":{"transform":["translate3d(-133.87755%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11d1d442-5672-4732-8b39-549ea2f1a3d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2a44602-9f42-4ed7-9821-75375fffb091","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bfd85977-4930-40e5-b784-71400f181425","keyframes":{"transform":["translate3d(-129.52382%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4818acc-e437-4ed0-91d2-bc59f077d390","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6faa0c4-67e3-431d-a484-77f989625333","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Swipe up

Interstitial Ads Best Practices

[{"selector":"#anim-cc374436-abef-4878-834e-75fe8d6a9e53","keyframes":{"transform":["translate3d(-119.88131%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e68ca9b1-673a-4cbb-bf38-7a478ceb7ed6","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3afcef24-5264-4e00-ba39-604d2538fd40","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a3c6fa9e-cc62-4ade-ae54-606052a78306","keyframes":{"transform":["translate3d(-123.89937%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2395e73-0e4a-4633-a18f-6b9aa12083f5","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdde2c63-2103-4af5-a9f0-d141577540b9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] * Avoid overcrowding your app with ads * Add a close button to the interstitial ads * Avoid creating custom templates * Send prospects immediately to a dedicated post-click landing page.

Recommended Implementations

[{"selector":"#anim-e2ec4897-fa96-4ec5-ba96-66fa4746ab73","keyframes":{"transform":["translate3d(-118.03278%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faae848b-65f9-4120-a5f5-dc6b3fe10760","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3add8e1e-78ed-4a29-a7ab-c6bd4c7ad7b2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0dc317e3-3e27-4fb9-9b6d-6d368740a264","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1f3f7d3-bc6b-4a1f-99d9-dfc004be35a3","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc6baddf-0fd6-42a8-8fac-8f221cf62389","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Think about placing an interstitial ad between one or more levels or stages of your game app Swipe up

Discouraged Implementations

[{"selector":"#anim-e9485457-2558-4085-94bc-694ea27dc302","keyframes":{"transform":["translate3d(-133.87755%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcd3311b-58ad-4cd5-bf61-b7936064c193","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40c00833-9642-4c0b-bd6b-39f246097e37","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9057ebbe-4ef4-4657-942a-09967c801f42","keyframes":{"transform":["translate3d(-126.34921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-605b6edd-77e9-4213-9469-46715431b124","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69d6419b-056c-43a0-9419-8bc703d7dbe1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Avoid inserting interstitial ads during app load User launches the app Swipe up

Discouraged Implementations

[{"selector":"#anim-44715e91-8312-4ec5-8d55-ba8672682f91","keyframes":{"transform":["translate3d(-133.87755%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b6eeafb-c462-4ec0-b904-22a622ce9899","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de62ffa0-cf9e-4953-9c05-8713c0f96d7e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e211b770-808b-4103-b3e5-ef327d55d7ae","keyframes":{"transform":["translate3d(-126.34921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d521cfc9-5e43-40f6-aae5-113a811ee4bb","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-108b2bce-7900-45da-abb1-fa2b1392c577","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Avoid inserting interstitial ads during exiting app User exits the app Swipe up

Discouraged Implementations

[{"selector":"#anim-3aa049e7-2cd8-4dfe-8ee8-8b52746ba9db","keyframes":{"transform":["translate3d(-118.09524%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d1e3167-c2e7-4d96-9dc6-3477dba178db","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0c86ea4-2d08-48f1-9ff9-cbb9f9d4687b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-74db698d-5673-49d8-a05d-d1d137c50f24","keyframes":{"transform":["translate3d(-122.85714%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03b31523-cafd-46dd-b17f-94c076a5e657","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b927843b-b0e8-4f19-8d0d-cf2f7b36eb6d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] An interstitial ad should not be displayed every time a user clicks on your app.

Discouraged Implementations

[{"selector":"#anim-9245e49c-4ff8-4329-a3ce-5e34d9e9a574","keyframes":{"transform":["translate3d(-116.77852%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2f02477-746f-4f58-b028-a09ec146de6f","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33c8cbb7-f84f-4a1a-b591-c1f813dec87e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4501f42e-c806-460c-a9b6-128db2d0faf7","keyframes":{"transform":["translate3d(-120.81633%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa8fc7be-ec64-42b3-8eb5-13c918dd7ef1","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08290853-8409-4c99-b959-3ec554e90b28","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Do not place ads in a manner that obstructs access to the primary content of the app

[{"selector":"#anim-ff29d779-b8b6-4a40-b69a-fb843b7603cc","keyframes":{"transform":["translate3d(-128.85906%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f1cb700-421f-4fb5-8277-cf10762642e7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-851875c9-e896-4089-acf1-1b3ff1e1bbbc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] AdPumb offers you a free consultation for optimizing ad placements. Swipe up