One way for an application developer to monetize their software product is to sell text or banner ads embedded in the interface of a mobile app. Using mobile ads allows an app developer or company to give away an app for free while still earning money from it.
Mobile ads must be targeted at the types of users who will install your software app if you want to make money with them. You, as the software developer, are in the best position to predict which type of consumer will use the software.
Advertisers for your app could come from ad networks that specialize in selling mobile ads or advertising agencies that specialize in such ads. You can also sell ads to advertising clients directly. Best option is to choose an ad mediation like AdPumb that will assist to connect with multiple ad networks.
Advertisers for your app could come from ad networks that specialise in selling mobile ads or advertising agencies that specialise in such ads. You can also sell ads to advertising clients directly.