Benefits of in-App Bidding for Publishers?

In-app header bidding simplifies the auction management process by organizing multiple demand partners and defining the rules for auctions, offering more control.

Superior Management

Allows publishers to know how much advertisers are willing to pay for each impression before putting the ad. Consequently, the publisher gets to estimate the value of each ad impression and bid to several advertisers at once.

Enhanced CPM

High Fill Rates

As a publisher, you may insert as many pop-under adverts as you like on your website because pop-under ads do not directly consume space on your pages, automatically increasing fill rates.

Enhanced Revenue

Enables publishers to offer their ad inventory to additional advertisers, ad exchanges, SSPs, and other networks allowing them to attract more buyers prepared to pay a higher advertising price.

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