in-app ads provide to publishers overall amount of time users spend using each app.
It provides a better user experience, is scaled to fit the screen, and appears good, in-app advertising enhances engagement.
So, you can expect a minimum guarantee of a better user experience!
it is true that “nobody likes ads,” some ads are more bearable, alluring, and likable than others.
Therefore, by using the best and most appropriate mobile ad formats, publishers can offer their users a better ad experience.
Advertisers are also interested in in-app advertising since it is less disruptive, highly engaging and interactive, and easier to monitor and manage.
You may achieve some of your objectives, including raising conversion rates, user retention and engagement, brand exposure, and total revenue building, with the help of in-app advertisements.
Some technology providers, such as specialized DSPs, have the ability to determine the user’s precise location in order to provide real-time services that take location into account.