6 Types of Ad Tests for Publishers

1. Ad Format Testing

Test which ad format perform well by applying different formats on your mobile app. Begin by developing variants once you've decided on which page and ad format/type to test.

2. Ad Size Testing

Test different types of ad dimension and find which dimension gets most impressions.

3. Ad Placement Testing

Ad placement test is done for getting insights about which placement gets better CTR.

4. Ad Layout Testing

Testing which ad combination generate better revenue. It is possible to generate variants of whole ad layouts using particular combinations of different ad formats, sizes, and placements using ad layout testing tools.

5. User Device Testing

It is important to know which ad variation gets better impressions/CTR on which device.

6. Ad Color Testing

Examine which text ad presentation has the highest CTR.