The idea of native advertising is to provide ads that are so in tune with the design, the content of the page, and the platform behavior that the viewer feels as though the ads belongs there.

According to some publishers in the US, native advertising is the second-best performing channel for video campaigns.

Less disruption of the user's experience and higher user engagement than to other ad types are the main benefits of native ad campaigns.

Best Practices for Best Native Ads

Blend the ad design with the appearance of your app content

Clearly indicate that ads are ads