Mobile Ad Fraud is a type of activity that aims to gain revenue from mobile ads. Generally these ads don not have the potential to get viewed by the users
There are different categories of ad fraud exist based on how it is executed.
Scammers make spam clicks and steal installs. This will leads to increase CTR with lower retention.
Fraud people try to manipulated actions by using VPN. It causes viewability issues and spam clicks.
Scammers try to act like real users on real devices.
Scammers use bots to manipulate actions of real users.
Working with an expert team can assist you to stop Mobile app frauds and Maximize ad revenue