What is Ad mediation?

Ad Mediation is the application of technology to boost display ad fill rates and eCPM rates in order to increase app publishers' ad revenue.

How Does it work?

An ad mediation platform serves as a mediator for ad networks and publishers. It sends ad requests received from your app to various ad networks. As a result, they must compete for the available ad space, with the highest bidder taking it. The entire procedure is automatic and takes milliseconds.