What is Ad Fillrate? How can developers increase it?

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The percentage of ad requests that are filled by the ad networks you are using is known as the Fill Rate.

Formula for Ad Fillrate

[{"selector":"#anim-d095b7d4-bd3b-44f8-9c8a-936ff406c3a0","keyframes":{"transform":["translate3d(94.80874%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6efd0b69-fb04-4a83-9ffc-7d75bf26cc24","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e28e16b6-7f2d-46c2-9116-e233b8e0f7df","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Impression/ ad request = Fill Rate

How Can App Developers increase Ad Fill Rate?

1

[{"selector":"#anim-df3bda5d-cd33-482a-bcbb-7d978c6c4933","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71bdbd88-e1bd-440f-bef0-b44fefe77dc9","keyframes":{"transform":["translate3d(-125.51725%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Different ad networks provide different geo-targeting options

Stay ahead of network issues

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3 AdPumb is the Best option providing 100% Fill rate

[{"selector":"#anim-5afd27fe-56cf-4c2e-8b4b-f0c797016fe4","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-25a3e515-e2ae-490b-bcad-47b48e35ee77","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

What is Ad Fillrate? How can developers increase it?

The percentage of ad requests that are filled by the ad networks you are using is known as the Fill Rate.

Formula for Ad Fillrate

How Can App Developers increase Ad Fill Rate?

1

Match Your App to your Ad Network

Stay ahead of network issues

2

3

Use a Mediation platform and turn on in-app bidding

AdPumb is the Best option providing 100% Fill rate