How They are Important for Publishers

An essential indicator for determining the actual eCPM for an inventory is unique ad impression.

The unique ad impression metric helps to determine the value of an inventory and allows publishers to see how much eCPM is generated due to refreshed ads

How to calculate 

Unique ad impression CPM= (Total Revenue / Unique Impressions) X 1000

Unique Impression Ad will help publishers in Earning higher revenue and also optimize inventory.

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