Choosing an ad server might be tough; you want to select the ideal provider that provides the needed services. Joining up with an ad server should not be taken lightly.
It’s best to thoroughly look over the tools, features and price plans offered by each. It’s also good to look for comments, reviews, and testimonials written by existing customers. All of this can help you decide if a particular brand is right for you. Let's look at the top 3 ad servers in the marketplace.
DoubleClick for Publishers (now renamed as Google Ad Manager) is the most basic, making it perfect for those who are just getting started with this sort of service. Highlights; – AdSense Integration – Great Reporting – Intuitive User Interface – Targeting and Segmentation
OpenX offers many of the same advantages as larger and more well-known organisations. You may geo-target advertising, check statistics, and manage your inventory. It also supports video, newsletter, and mobile campaigns, allowing you to produce adverts for your advertisers in a variety of media.
Kevel is a set of APIs that allows engineers to easily design, construct, and deploy a completely customised server-side ad server. You may create an ad platform that promotes native advertisements, sponsored listings, conventional banners, internal content, audio ads, in-stream commercials, or even VR ads thanks to many APIs and a broad feature set.