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Reasons Why Your Ad Fill rates is not 100%?

Out of all the ad requests issued to an ad server, the % of your ad units that were served is  known as  "Ad Fill Rate.

Ad Fill Rate

Technical Errors

1

Technical Errors can make your fill rate low

1

2

A Lack of Demand

Low ad fill rates are frequently caused by a lack of demand.

3

Compatibility

4

Page Latency

Page latency is the delay between the request and the display of the content or ad.

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