IAB Standards are focused on developing guidelines and standards for the advertising business as well as training people who work in the field.
IAB makes guidance for publishers experimenting with cutting-edge social media, augmented reality, virtual reality, and even emoji advertising technology.
The New Ad Portfolio prioritises quicker load performance to enhance user experience and guarantee that advertising render as rapidly as feasible.
IAB standard advertising help publishers that want to monetise their websites through ad networks like Google AdSense increase their display ad revenue.
The New Ad Portfolio does, however, also have alternative ad sizes, such as portrait (300600), smartphone banner (30050, 32050), and billboard (970250).
IAB Standard Sizes for Ads
Although the IAB does not require advertisers or publishers to abide by its rules and procedures, they are actually recommended.
AdPumb enables online publishers to maximise the revenue from their website's ads. Through the use of innovative programmatic advertising technology, AdPumb has helped its clients in realising a 200% increase in ad revenue.