The top trend in 2022 is In-App Ads, which present developers with the most effective model. This trend enables app publishers or developers to generate more ad revenue by providing ads inside the app.
In-app purchases are one of the effective strategies to monetize your game app. The purchase options will be coins, gems, extra lives, additional content, etc. Be highly strategic about pricing too.
Paid games are worth mentioning in 2022 as they are still effective for game monetization. Some gamers are interested in paying upfront and not with in-app purchases. They want to avoid ads or stages of paying for additional content (gems, extra lives, coins, etc.).
A noticeable change we have seen in 2022 is the addition of subscriptions to the game apps, which resulted in the mobile games ads revenue for many publishers. There are mainly 3 types of subscriptions available in the market; individual subscription, umbrella subscription and battle pass subscription.
The hybrid monetization model of this strategy makes you tap into multiple revenue streams, i.e., they combine in-app ads, in-app purchases, and subscriptions.