To increase App Ad Revenue
Header bidding optimization maximizes revenue for publishers by optimizing the implementation and configuration of header bidding technology.
The first step in optimizing header bidding is to evaluate your current setup. Review your existing header bidding partners, ad placements, and configurations.
Gather and analyze data and metrics from your header bidding setup. This may include data on ad impressions, fill rates, CPMs , click-through rates , and revenue.
Review the performance of your header bidding partners and identify any underperforming partners. Consider factors such as their bid rates, win rates, and revenue contribution.
Review the ad placements on your website or app where header bidding is implemented.
Adjust the timeouts and floor prices in your header bidding setup to optimize the bidding process.
Experiment with different header bidding partners to find the ones that perform best for your website or app.
Continuously monitor and analyze the performance of your header bidding setup.