One of the main challenges of header bidding is latency, or the delay in loading a page due to the time it takes to collect and process bids. This can impact user experience and result in lost revenue
One of the main challenges of header bidding is latency, or the delay in loading a page due to the time it takes to collect and process bids. This can impact user experience and result in lost revenue
With multiple partners involved in the bidding process, it can be difficult to reconcile reporting discrepancies
Header bidding can be susceptible to ad fraud, such as bots generating fake bids or unauthorized parties accessing ad inventory.
As the number of DSPs in the market consolidates, it can become more difficult for publishers to attract competitive bids and maximize revenue.
As the number of bidders and ad requests increases, header bidding can become more challenging to scale, which can impact performance and revenue.
With data privacy regulations becoming more stringent, publishers must ensure that they are collecting and handling user data in compliance with applicable laws and industry standards.