Factors influencing Google AdMob Revenue

The Number of Ad impressions

The more ad impressions your app receives, the more earnings you can expect.

The Type of Ad

Different types of ads may have different CPCs and CTRs, which can affect earnings.

Demographics of app's users

Advertisers may be willing to pay more for ad space in certain regions

The click-through Rate (CTR) of Ads

The cost per click (CPC) of Ads

Category of Application

Some categories may have more advertiser demand and therefore generate more revenue.

Ad Format

Different ad formats like video, native, and banner ads have different eCPMs, which can lead to different earnings

eCPM floor

The minimum amount you want to earn per thousand ad impressions.

There is no need to be concerned about revenue reduction. With the right strategies, AdPumb can help you generate revenue for your app twice as fast.