Factors Influencing eCPMs


Apps with high viewability rates and excellent quality will gain better ad revenue.

Ad Placing

The quantity and quality of views an ads receives are greatly influenced by its placement.

Fill Rates

eCPMs are highly impacted by optimal fill rates (100%) and revenue rises.

User Device Type

The performance of ads is directly impacted by device type. Mobile device ads have a higher CPM.

User  Location

The location of the traffic decides which ads are shown to the traffic, which has an impact on the eCPM as a whole.

Visitor Uniqueness

Unique visitors are worth more than recurring ones and fetch a higher CPM.

User Performance

User action has a strong and noticeable impact on eCPM.


CPM will be impacted by the time, consumer behaviors, and other external factors.

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