Apps with high viewability rates and excellent quality will gain better ad revenue.
The quantity and quality of views an ads receives are greatly influenced by its placement.
eCPMs are highly impacted by optimal fill rates (100%) and revenue rises.
The performance of ads is directly impacted by device type. Mobile device ads have a higher CPM.
The location of the traffic decides which ads are shown to the traffic, which has an impact on the eCPM as a whole.
Unique visitors are worth more than recurring ones and fetch a higher CPM.
User action has a strong and noticeable impact on eCPM.
CPM will be impacted by the time, consumer behaviors, and other external factors.