Difference Between Standard Ads & Rich Media Ads

Standard Ads

Standard Ads are a type of ad that makes use of text or images.

Rich Media Ads

Rich media ads contain video and audio.

Standard Ads

Standard ads are static in nature and not interactive

Rich Media Ads

Rich media ads are dynamic in nature and expandable based on user interaction.

Standard Ads

A higher version of standard ad can support GIF format at most.

Rich Media Ads

Ads like Rich Media Ads go well with videos that are behaviorally targeted and flashy games.

Standard Ads

Size of Standard Ad files is upto 200 KB

Rich Media Ads

File size of Rich Media Ads is usually greater than 200 KB.

Standard Ads

Ad performance of a standard ad is measured by using CTR (Click Through Rate)

Rich Media Ads

For Tracking user engagements of Rich Media Ads various matrices are used.

Standard Ads

Standard ads are not compatible with HTML or Java Script.

Rich Media Ads

Rich Media Ads are compatible with HTML5, Java and Java Script.

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