SPL VPN – One Click VPN, launched in 2018, has over 100,000 downloads in the Android Store
Fill Rate Enhancement
By integrating their SDKs into the app's code, the SPL VPN team utilised SSPs like Google AdMob and FAN. The team was disappointed with the ad revenue generated even after adding these SSPs into the app code.
Following a website review, they made the decision to attempt AdPumb ad mediation because the service description seemed to fit their demands.
The AdPumb team used in-app bidding (programmatic mediation) with premium tactics such as eCPM optimization and fill rate control to increase impression-level ad revenue.
SPL VPN increased their eCPMs after using our solution, with fill rates higher than AdMob and FAN. SPL VPN revenue jumped by 2X, while eCPM climbed by 97%.