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[{"selector":"#anim-34a65ef1-9acc-45cc-9406-ae4cf015adf6","keyframes":{"transform":["translate3d(-122.25519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01ea5a02-500f-4b59-9fef-7210b97931e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcfe2944-d598-46ed-bd12-8a14d35c94c5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Do You Know What Real Time Bidding is?

Real Time Bidding

[{"selector":"#anim-1276b396-fbcd-4378-ba8f-f63bf656f755","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e5c150e-9391-41df-a769-f05c9e1474d5","keyframes":{"transform":["translate3d(-123.21429%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d612eec3-54b0-4e81-9a37-cfec845c61f7","keyframes":{"transform":["translate3d(-121.67832%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-089d3f6e-8893-4151-9010-693d24a94452","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46de61eb-f671-407c-b6da-cebbe2b8ed3b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Real-time bidding or RTB - is a subcategory of programmatic advertising buying. It refers to buying and selling ads in real-time on a per-impression basis in an instant auction.

For Advertisers

[{"selector":"#anim-05e6d2a4-fc31-4208-a4a8-c0ba37b75730","keyframes":{"transform":["translate3d(-126.58228%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4662df3e-2c9c-4ee0-a92b-6b1e33e1ded0","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a00323-846f-442b-a34d-c9857415bdb9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a7ec07ef-81af-4220-bc05-55a603ee9fc6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4b2bf5f-00a1-4152-9590-9df564300601","keyframes":{"transform":["translate3d(-123.79182%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] RTB refers to more simplified, effective, and focused buying. Higher ROI is achieved by giving them the opportunity to target and focus on the most relevant inventory.

For Publishers

[{"selector":"#anim-f623cde5-fa48-4976-84f4-d3500c19f9f6","keyframes":{"transform":["translate3d(-125.97403%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad0ac315-7265-4751-9565-897ce0089d1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e8721f-4fd6-4897-a50b-904d39a4e749","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e5f6e049-eee5-47e7-a33a-767f669267ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b52c7bcf-4a64-44ab-933e-cbb0daeb7b49","keyframes":{"transform":["translate3d(-119.54398%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By exposing inventory to a range of buyers in a competitive market, RTB boosts revenue and fill rates. Consequently, publishers can see who is purchasing particular inventory and us e this information to i ncrease the price they demand for their premium placements.

[{"selector":"#anim-a26353cf-7f64-4e4f-b4d4-fc1a2c931e3a","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7607df25-b4c3-4218-887a-683e1972dd21","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37fb431c-90e5-42ae-ab31-23b67b2cb99d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Due to its efficiency and cost-effectiveness, Real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.

For more on RTB and AdTech like mediation, visit AdPumb – the definitive AdTech platform for publishers and Advertisers alike! Learn more