Programmatic Ads Now on Big Screens!

Programmatic ads Now on big screens!

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Moviegoers in Germany have been getting programmatic advertisements since July.

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This trend represents a new era in AdTech, as advertisers can now target moviegoers at scale.

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Networks in the United States have also begun to capitalize on this trend.

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The goal is to transform the digital media mix to reach Gen Z and millennials.

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