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[{"selector":"#anim-1412700b-1139-4abd-a711-db68f21106ec","keyframes":{"transform":["translate3d(-114.54005%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4774440-947f-4ace-969d-2b9ddc7eb16b","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1658180-347c-4967-9933-2a3223a8794c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-cdfbbead-48c9-488a-a73c-c7b27925d1ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Factors That Shape eCPM

Viewability

[{"selector":"#anim-c6ca5e46-20d3-46e7-ad08-79602a61a4b0","keyframes":{"transform":["translate3d(-114.24333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9f61bc4-280b-4b47-93f8-9276fdc71d67","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c253ba0-9658-4fba-a4c3-4d08eac65a20","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e90582df-3144-438d-a41b-553e9b056a79","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-516a7023-75c9-4197-b798-d070db57ef41","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daf1a2ee-4804-4395-9599-c02479c5c39b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-624c450d-8745-4b1c-aad8-d4fcf4040d80","keyframes":{"transform":["translate3d(94.03794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27a0a97c-a1ba-44e8-bccb-285bb4a52bf6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0efae598-2719-4339-92b2-59d09bee2827","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Ad Placement

[{"selector":"#anim-c307d0bb-5c40-4d9d-99a9-66122c768f06","keyframes":{"transform":["translate3d(-114.24333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c46c3400-e563-4cc3-a994-aa99dba0b16b","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5d08551-34ac-4555-ae02-c2eeff545f8c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c4d765b6-fdf7-4cfc-bc28-f29450651740","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98997be9-eed3-44fa-af28-db75429dd389","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15d7802e-809d-4d7f-a9e9-f862481c3486","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-99e1dc00-2ec7-4fa8-8039-00888635d9ef","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0cfe970-04b6-4b9b-95ad-4a23c6af0995","keyframes":{"transform":["translate3d(-107.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Effective Solution

[{"selector":"#anim-672195b3-e90f-4801-8985-18c977281263","keyframes":{"transform":["translate3d(-114.24333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-452bb5c6-116f-4dfc-b8b4-47b85c708deb","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96977675-eea3-4db8-8799-11d3c8c57154","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1deb159c-b7f7-418f-880e-55497dc1459f","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-635262df-4ed9-4198-afe3-e85c648e2453","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87bd9028-58c3-4ebf-ae8a-c8defb2079cb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Swipe up

Fill Rates

[{"selector":"#anim-57c58f4e-45e1-4a7c-97f3-f3a24b18d354","keyframes":{"transform":["translate3d(-114.24333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a0659ec-fb2e-4ff3-9ad4-2c8b03023ed7","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e650508a-49fd-4311-87e3-781ba6ca822b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e3dd5a0f-9ed2-48f3-97e8-dd8803206906","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fd07a90-3fe4-4396-94c1-5f22e25c1562","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e7b480a-ff63-4c74-9df3-58c2309ed907","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7d73cc7c-7d33-4a3b-afa2-e7912ed826fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

User Performance

[{"selector":"#anim-fb49a27f-12aa-4904-b121-599b7d18e4ff","keyframes":{"transform":["translate3d(-115.40984%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afd601fe-da4c-4c33-b099-83fe58816b85","keyframes":{"opacity":[0,1]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53016a2c-3c54-4b4a-b76b-0bf161ea54fb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":850,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-19271345-a9cd-46f5-8a47-85978eaa412f","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97d3681b-26e4-4281-9266-1798c19d472b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c26297d-761e-423c-a6c8-205e9df96fc8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c399bdf7-4614-40e4-b45d-072f8d7ac12e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Swipe up

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Viewability

Because advertisers want to ensure that their adverts get seen, they will pay more for high-viewability ads. This, in turn, enhances eCPM greatly.

Ad Placement

Experimenting with different ad positions throughout numerous areas of the app using a variety of ad sizes can yield enhanced eCPMs.

Effective Solution

AdPumb's effective ad monetization tactics assist publishers all around the world optimize their eCPMs tremendously. Integrate AdPumb into your mix to yield enhanced eCPMs with little to no work from your side!

Fill Rates

The more an ad is shown to a user, the greater your eCPM. Optimal fill rates (100%) have a substantial influence on eCPMs.

User Performance

Quality traffic can positively impact eCPMs, but a publisher has little control over this factor.